Business System Suite 2023-24
Objective: update logo color and system design palette
We designed a logo for Kelley 12 years ago and she has loved it. Kelley wanted a refresh because it’s been her brand for so long. We started with a color study, and adjusting her logo slightly from the previous version. We designed a color palette that was more neutral and would translate well as a sophisticated letterhead system. It was important to have the colors work on her website which was being designed by one of our business partners. The full system included 8 pieces with an additional color palette option that was color corrected using RGB for her website.
