Category: Uncategorized
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Visual Thrive Logo Update
Logo and Usage Recommendations 2020 Objective: update logo color and byline text Visual Thrive, located in Providence, RI, needed a logo design from their previous logo version. They were looking for a more contemporary look and one that might be used on websites, social media and on T-shirts. We recommended they pursue a new logo…
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Kelley Flynn, Interior Design Letterhead System
Business System Suite 2023-24 Objective: update logo color and system design palette We designed a logo for Kelley 12 years ago and she has loved it. Kelley wanted a refresh because it’s been her brand for so long. We started with a color study, and adjusting her logo slightly from the previous version. We designed a…
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Living Proof Corporate System
Business Card Design 2021Objective: Use compelling imagery and typography for corporate system design exploration For the Shampoo Bubbles, we cropped in tightly to the bubble imagery to make it more abstract. We used an interesting size of business card, to give it a modern twist. With the accompanying items such as letterhead, notecards and envelopes, it gave us…
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Seeing the Everyday
Photo Styling and Art Direction for Magazine 2012 Objective: Photo style and art direct photo shoots related to stories Working with the Creative Director and Editor-in-Chief Daryl Smith, and the on-site photographer Brad Slade, Claudia worked with the magazine’s team by collecting items for styling in relation to each story in the magazine. Stories related…
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Living Proof Corporate System
Business Card Design 2021Objective: Use compelling imagery and typography for corporate system design exploration For the Hair Textures, we let the textures of the hair shine through. We cropped in tightly on the photos and we used simple typography for contact information, letting the photography be front and center.
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“Get the Look” Postcard
Postcard Design 2007 Objective: Use captivating photos and typography for CVS Beauty 360 “Get the Look” In 2006 to 2010, CVS had a beauty store alongside the CVS Pharmacy. As a print promotion, we showcased the models looking directly at the viewer with dynamic typography. We highlighted two different types of models showcasing their makeup…
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Shop Local Rhode Island
Logo Design 2021 Objective: Logo design representing a retail network for local businesses in RI.The client wanted a graphic logo with bright colors to be very recognizable. We designed an abstract logo that is a shopping bag while maintaining a subtle reference to a building. A wide array of color studies were explored with the…
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Living Proof Scalp Care Opening Spreads
Catalog Design 2021 Objective: Introduction of the Scalp Care catalogThese opening spreads defined scalp care. We cropped photographs from the photo shoots and created color and typographic treatments to invite the reader to learn about scalp care. The information was organized into 3 categories; The Story, The Science, and The Collection, which worked as chapter…