Postcard Design 2007
Objective: Use captivating photos and typography for CVS Beauty 360 “Get the Look”
In 2006 to 2010, CVS had a beauty store alongside the CVS Pharmacy. As a print promotion, we showcased the models looking directly at the viewer with dynamic typography. We highlighted two different types of models showcasing their makeup with our beauty products available at the stores. We focused a look that was more fashion-based than an editorial approach. The campaign evoked a clean, and fresh look that was modern yet simple.
