Catalog Design 2021
Objective: Design a catalog explaining Scalp Care
The visual approach to this 33-page catalog was to highlight how a health scalp transforms to healthy hair. We wanted to have different hair types represented and the beautiful photography were front and center. As the scalp care story progressed, Our approach was to break down blocks of copy and treat sections of information graphically. The catalog has a beautiful pace as well as typographic and color block treatments that guide the reader through the step-by-step guide on usage and
education.
We worked with the Creative Director for Living Proof. All the photographic and copy assets were prepared in advance by the client.
