Logo Design 2021
Objective: Logo design representing a retail network for local businesses in RI.
The client wanted a graphic logo with bright colors to be very recognizable. We designed an abstract logo that is a shopping bag while maintaining a subtle reference to a building. A wide array of color studies were explored with the logo, and we decided to use Rhode Island’s state colors: gold and blue, and we added a green color for an extra punch.
We created a style guide to demonstrate usage, which included a few suggestions as to how to use the logo in different formats such as Emails, Web Pages, and Newsletters.
