Logo and Usage Recommendations 2020
Objective: update logo color and byline text
Visual Thrive, located in Providence, RI, needed a logo design from their previous logo version. They were looking for a more contemporary look and one that might be used on websites, social media and on T-shirts. We recommended they pursue a new logo with a byline that would reflect their interest in helping small businesses. They wanted to maintain the leaf motif. We did several color studies and landed on a brick-colored logo.
Additionally, we showed the way the the logo would be used, as well as recommendations for imagery on a web page mockup to demonstrate the way their brand’s direction could go. Our focus was to use illustration, typography and photography that would build a friendly, hometown feel to their website.
